Student career decision-making should not be guess work

Why Comprehensive Career Guidance for Young People Matters Now more than ever

ASB economist Mark Smith revealed data that shows the unemployment rate for those aged 15-19, hit 23% last month, compared to a national rate of 4.3%, and the NEET rate (not in employment, education, or training) at 12.1%. The economy’s strains impact youth first before it does experienced adults.

It’s a worrying trend and not good for our young people.

We all remember our first job and relate to the notion that young people often enter the workforce with preconceived ideas about what a career or what work is—many shaped by their parents, friends, or societal expectations. The experience is often a real wake-up call to the realities of work.

Career guidance and coaching helps young people develop self-awareness, build confidence, and make informed decisions about their future. This is essential before they choose their career pathway. Rather than simply providing a list of potential jobs, effective career coaching encourages individuals to explore their interests deeply, understand their motivations, and recognize where they can contribute meaningfully to society. If they follow their curiosity and align their choices with their values, they’re more likely to make a good start to finding satisfying, long-term career paths.

The Role of Career Expos and Early Career Preparation

Career expos provide valuable opportunities for young people to engage with potential employers and explore different career options. Based on our experience attending six of seven Career Expos last year, many students participate without a clear purpose—often just following friends, collecting freebies, or playing games. For expos to be truly beneficial, students need to arrive prepared, ask insightful questions, and actively engage in conversations. Careers advisors should equip students with key questions, such as:

• What is it like working in your industry?

• What skills and qualifications are essential in your field?

• How does your work contribute to society?

• Who else should I talk with?

Encouraging students to focus on purpose and personal fulfillment, rather than simply what they can earn, leads to better long-term career satisfaction. Unfortunately, when salary information was introduced into career platforms, it skewed young people’s perceptions of career choices, often prioritising financial gain over genuine interest and suitability.

Challenges Facing Young People in Today’s Job Market

One of the biggest challenges is that many young people lack exposure to the realities of the workforce. They often enter jobs without basic work skills, such as time management, adaptability, and the ability to take initiative. Without prior experience—whether through part-time jobs, internships, or volunteer work—they may struggle with workplace expectations and require significant mentoring.

Additionally, the future of work is uncertain. AI and automation are reshaping industries, and many students worry about whether their chosen career paths will remain viable. While we can’t predict the future, any well-thought-out career decision aligned with personal strengths and values will provide a solid foundation. No experience is wasted, and adaptability will be key in navigating career changes.

The gig economy is also growing, leading to more contract-based roles and fewer permanent positions. While this offers flexibility, it also means young people must proactively develop employability skills, including problem-solving, communication, and resilience.

The Role of Parents in Career Development

Parents play a crucial role in shaping their children’s work readiness. From a young age, children should be encouraged to take responsibility, contribute, and develop a positive attitude toward work. Parents who model enthusiasm for work and involve their children in real-world tasks help build essential career skills.

I’m launching a course called Parents as Career Influencers at Selwyn Community College in May, focusing on how parents can support their children in developing work readiness and career confidence.

Advice for Employers Looking to Attract Young Talent

Employers seeking motivated young professionals should focus on hiring for character and employability, rather than just academic achievements. Attributes such as commitment, leadership experience, and resilience are strong indicators of long-term success. Candidates who have demonstrated dedication—whether in sports, volunteer work, or long-term projects—often have the persistence and adaptability needed to thrive in the workplace.

Employers should also look for candidates with strong self-awareness and curiosity. Young people who can articulate their motivations and ask insightful questions during interviews are more likely to engage meaningfully in their work.

Final Thoughts

The job market is evolving rapidly, and young people must be prepared for constant change. The most important skills they can develop are adaptability, curiosity, and a proactive approach to learning. If they remain open to growth and align their careers with their interests and values, they will find fulfilling and sustainable work—no matter how the world of work changes.

I will be running a workshop at Selwyn Community Education entitled ‘Parents as Career Influencers’ in May. Check it out here.

Or check out our coaching programmes for teens https://www.careereq.nz/career-guidance-students

Kaye Avery - Phone 006421 474765