Career Intelligence; a comprehensive career assessment for working adults

We offer career professionals, a comprehensive online assessment for career development coaching and training with clients or employees. Essentially, it is a self-evaluation assessment designed to help the individuals we work with connect with what matters to them and to evaluate how they see their work skills and interests. CI is an ideal resource for identifying career choice, ‘job fit’, professional development, and for creating career planning objectives. The assessment has high face validity and provides excellent self-reflection data to work with.

The Career Intelligence process offers an inside-out approach to career development, bringing connection to these three facets:

  • Purpose: to give your client career direction and a reason-for-being
  • Focus: to help your client align and engage with what interests them
  • Learning: to bring intention to your client’s career development

Check out sample reports here.


The Career Intelligence assessment is an on-line self-assessment designed to support career specialists and internal HR coaches to provide effective employee or client career conversations. With quality coaching, the assessment helps individuals to identify workplace or role alignment, professional development and career planning objectives.  The assessment is ideally suited to people who are already working and who are motivated to develop themselves and their careers. It can be used with clients or employees who wish to:

  • make well-informed job or career transitions when facing redundancy or redeployment – or when needing to create a role or job change
  • have career or professional development coaching and planning
  • explore aspects of themselves that are holding them back in their careers
  • gain clarity about the ‘right fit’ role when planning the next step in their organisation or career.

The theory that sits behind the Career Intelligence assessment

Career theory underpins all content in the Career Intelligence assessment. Although it does not offer a stand-alone assessment that draws objective conclusions for the user, the construct theoretical framework of CI is designed to enable agency and self-awareness. One of the models that we refer to repeatedly in our work as a good framework for understanding career decision-making is the Why, What and How model. At the centre of this model is Identity – formed, over time, by influences, whanau, experiences and psychological make up.

why how what identity
How: Is explored through self-evaluation of career development skills, developed through experience, and the learning goals identified as necessary to be aligned with their Why.

Why: Is discovered by what motivates and personally matters to the individual (background, Values and motivates).

What: Is about where their interests and natural focus are – or would like to be. These are the fields of work and functions they are curious about and would like to gain skills in. (Career Interests).

The above graphic has been adapted from the original Intelligent Career Framework ‘Knowing Why, Knowing How and Knowing Whom’ (Parker, Khapova, & Arthur, 2009).

Validity and an overview of assessment content

Working with a licensed Career Intelligence practitioner, employees and clients can evaluate themselves and their career aspirations in a safe way that encourages self-awareness and agency. Although the practitioner may know the background of the person or employee they are working with, the individual’s own self-perception is the only valid lens to work with in order to be empowered (Metcalfe, Eich & Castel, 2010).

We believe that the Career Intelligence assessment has high Construct and Face Validity. Stuart Kime suggests that: A common misconception about validity is that it is a property of an assessment, but in reality, there is no such thing as ‘a valid assessment’. However, there is such a thing as ‘an assessment which is valid for a specific purpose’: validity is all about the inferences you make based on the information generated. The validity of the CS assessment relies on the career coach to use it for the purpose for which it is intended in a way that facilitates client or student self-understanding.

The Career Intelligence assessment offers a user-friendly process with easy navigation of the five sections including two values evaluations, one career motivators assessment and three inventories. It takes approximately one hour to complete, and the user can leave the process after saving their work and return to complete the assessment at their convenience, if needed.

The CI assessment offers you as a licensed coach:

  1.  access to your own private coach portal on the CI platform that protects the privacy of the coach and their clients
  2. an online assessment and report that is ideal for remote career coaching and speeds up the exploration phase of career work
  3. a PDF report that accurately “mirrors” how your client or employee sees themself – so that you as their coach, you can quickly spot their development needs and career potential
  4. measurable data that allows you as a coach to unpack levels of motivation and self-confidence
  5. a self-review of current work skills and fields of interest – evidence to support and enable clear action steps
  6. a cost and time-effective process for both you and the individual you’re working with
  7. six comprehensive inventories in one report taking users only 60 mins (approx.) to complete
  8. a well-structured report that enhances the coaching conversation and facilitates meaningful career development objectives.

Becoming a CI Licensed Coach

CareerEQ wants all career specialists who use the assessment to understand the integrity and theory behind the content of the instrument and to be trained in the correct and ethical use of it. The roll out of the assessment requires a gradual investment in the technology by CareerEQ. Your CI licence is for one year. It includes all updates to the technology that sits behind the assessment and report enhancements.

Training dates for 2022